The idea

SickFashion originally started out as an idea of bringing good fashion to the average person. It is difficult to find images with models of normal height and weight and I have started to question why this is. Is it because fashion is only meant to be worn by those who are born with long legs and high cheekbones? (Don’t think so.) Is it because fashionable clothing only
fits a long and slender body? (Nope, not that either) Or is it because we have simply chosen to make fashion photos this particular way? (Probably..)

Maybe we can create beautiful fashion images using great models, without discriminating different body types.

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